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Event Details
How can you be confident that your content pages are understandable?
How do you assess if the content is appropriate for your audience? How
do you ensure you've written content that effectively communicates the
essential information?
It turns out there are many different techniques for measuring your
content. In this presentation, Christine Perfetti will show you some
methods you've probably never heard of -- techniques only practiced by
the most adventuresome content strategists.
Among the techniques you'll learn about:
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5-second tests: A popular low-tech technique to collect quick feedback
on whether your content pages communicate clearly to readers.
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Comprehension tests: A simple user research method to assess whether users understand your complex content.
-
Inherent-value tests: A two-phase test that explores whether your content communicates the intended value to readers.
-
Catalog-based tests: Perfect for organizations migrating offline
content to the web. A catalog-based test will help determine if key
messages were lost during the translation.
Connection Instructions
We will hold the
online tutorial through GoToWebinar. Once you have registered, we will
email you Connection Instructions for joining the tutorial one week before the session.
About the Presenter
Christine Perfetti is CEO and Founding Principal of Perfetti Media.
If you've ever met Christine, you know she's passionate about teaching
design and product teams how to tackle their problems. For more than a
decade, she has taught hundreds of teams and consulted with dozens of
clients on product strategy and user experience techniques.
With her extensive knowledge of human factors and user
research techniques, Christine has been a top-rated presenter at the
User Interface Conference, the Internet Marketing Conference, CHI, and
the Usability Professionals' Association Conference. She's co-presented
with User Interface Engineering's Jared Spool at many User Experience
and Design events, including the UIE Roadshow. Christine has also taught
Human Factors at the Tufts University Gordon Institute for Engineering
Management.
Before launching Perfetti Media, Christine was VP & Managing
Director at User Interface Engineering, a leading user research,
training, and consulting firm. Christine was responsible for driving
User Interface Engineering's training and publications business.
Where
Online Tutorial Through GoToWebinar
We will email connection instructions one week before the tutorial.
Boston
MA
Hosted By
Perfetti Media
Perfetti Media is a Boston-based consulting and training firm specializing in user research and usability testing best practices. We work with design teams to create products that satisfy and delight their users. Our philosophy is that teams are most successful when they have the right techniques to understand their users and evaluate their own designs.
